Over twelve years designing and building digital products for startups, SMEs and public services. From the first idea to the live product, I design it, build it and make sure it works for the people who use it.
Freelance UX/UI designer and developer in Birmingham, UK, working worldwide:Iyke Anselm
I'm an independent designer who also writes the code. I turn messy, complicated ideas into products that feel simple, and I stay with them until they work for the people using them.
Years designing digital products and services
Building and shipping websites, hands on
WCAG 2.1 accessibility as standard
Point of contact, from workshop to launch
UX and product design work that earns its place.
AI business operating system. Product design and full-stack build.
An AI business operating system for small businesses. Point of sale, stock, invoicing and accounts in one place, and you can run it by talking to it.
Service design, information architecture and an accessible CMS migration.
Bringing order to a large council website. A shared design language, clearer information architecture and an accessible move from Contensis to Drupal.
Designing the moment you decide to trust an AI that acted for you.
A concept about one moment: a shop owner deciding whether to trust an AI that published for her overnight, and correcting it in a way that feels like teaching, not fighting.
A selection of work I can share publicly. Planning something similar? I'd be glad to talk it through.
View all work →UX, service design and development under one roof.
UX/UI design
User research, journey mapping, wireframes and high-fidelity interfaces for websites, web apps and mobile apps. I build interactive prototypes early, then test, gather feedback and iterate until the experience feels right. Every design is tested with real users and handed over as a documented design system.
- User research
- Wireframes
- Interactive prototypes
- Usability testing
- Feedback and iteration
- Design systems
Service design
Services that work end to end, not just on screen. I map the whole journey across channels, people and systems, from the first search to the final follow-up, then redesign it so it is simpler for the people using it and easier for the teams running it. Shaped by leading service design for UK public services, working to GDS, WCAG and GDPR standards.
- Service blueprints
- Journey mapping
- Workshops
- Current and future state
- Information architecture
- GDS standards
Full-stack development
I build what I design. React and TypeScript on the frontend, Node.js, Express and Python on the server, plus databases, payments, real-time features and secure APIs for SaaS products and web applications, deployed to the cloud platform your organisation already uses, whether that is AWS, Microsoft Azure or Google Cloud.
- React
- TypeScript
- Node.js
- Python
- APIs and payments
- AWS
- Microsoft Azure
AI product development
Generative AI built into real products: voice assistants, chat, document reading and automation, designed so people stay in control. I work with the model and platform that suits your organisation, from OpenAI and Microsoft Azure to AWS and Google, and take features from first prototype to a reliable production service.
- Voice assistants
- Chat
- Document reading
- Automation
- OpenAI
- Azure OpenAI
- AWS Bedrock
Brand identity
Logo design, visual identity and brand guidelines for startups and growing businesses, with a colour, type and layout system that works across websites, apps and print. Every identity comes with ready-to-use templates and assets, so your team can apply it with confidence from day one.
- Logo design
- Visual identity
- Brand guidelines
- Colour and type
- Templates
Fintechtrust and security SaaSbuilt to scale Healthtechprivacy and accessibility Government and public servicesservice design Edtechengagement Ecommercespeed that sells Proptechautomation
Audit
I look at what you have, who uses it and where it breaks. Analytics, interviews and an honest review of your goals, your users and any technical limits, so we agree the scope before anything gets designed.
- Goals and success measures agreed
- User research and analytics review
- Technical and content audit
- A clear scope with a fixed price
Architect
Structure before style. I map the journeys, the information architecture and the technical plan, from wireframes to data models, and agree them with you so the build sits on solid ground.
- User journeys and wireframes
- Information architecture
- Data model and technical plan
- Design system and interface direction
Build
Designed and coded in short cycles, front end and back end, with databases and other tools connected securely. You see working pieces every week, not one big reveal at the end.
- Weekly demos of working software
- High fidelity design and clean code
- Integrations, testing and security
- Launch, handover and training
Optimise
After launch I keep an eye on feedback, performance, how people actually use the product and where they get stuck, then keep improving it. Good products get better once they are live.
- Performance and stability monitoring
- Analytics and user feedback
- Refining journeys and conversion
- New features as you grow
Hiring one person is a leap of faith. So I make it easy to trust me.
You talk to the person doing the work
No account managers and no handovers. The person in the workshop designs and builds it.
Design and code in one head
I know what can be built, so designs are realistic and nothing gets lost on the way to development.
Built with the latest technology
Modern, proven tools such as React, TypeScript, Node.js and Python, with AI where it genuinely helps, on AWS, Microsoft Azure or Google Cloud. Fast, secure and ready to grow.
Ready for secure work
Eligible for SC (Security Check) clearance, with GDS, WCAG and GDPR experience from government work.
Works alongside your team
I can lead the work or join your existing team, using your tools, sprints and process, then hand over cleanly so your people can carry it on.
Before CreativeIyke, I spent years inside UK design and digital agencies, shipping websites, platforms and products for clients in fintech, SaaS and the public sector.
So I know how agency teams work. Agencies bring me in when they need senior UX/UI and development support without the cost of a new hire. Founders bring me in when they want that same experience working directly on their product.
Notes on UX, product and building better.
When Good Design Still Fails: The UX Problems Hiding Behind Beautiful Websites
The 3-Second Problem: Why Users Decide Whether to Trust Your Website Almost Instantly
Beyond the Beautiful Interface: What Makes a Digital Product Actually Work?
Iyke, despite complications regarding the project, has been an extremely competent developer.
Philip Firushima, client